Who do they say that you are?


Dear Christian Radio,

Often times when asked to describe your radio station, the answers may come easy. To you, who and what you are and what you’re all about should be obvious to all.

Truthfully, this may not always be the case, and we may be fooled into thinking it is by the supporters closest to us. They reinforce the belief that the way you perceive yourself is true. They give you financial support, show up to concerts and remotes, and even know the names of everyone on your team.

Perception is an interesting study – so much so that even Jesus did some perceptual research himself! Yep, Jesus!!

Matthew 16:13-20

13 Now when Jesus came into the district of Caesarea Philippi, he asked his disciples, “Who do people say that the Son of Man is?” 14 And they said, “Some say John the Baptist, others say Elijah, and others Jeremiah or one of the prophets.” 15 He said to them, “But who do you say that I am?”

Now obviously there was a greater God-given revelation at work here, but Jesus was obviously polling the room and the answers He got certainly had some inconsistencies.

The same Jesus with the same miracles and the same words, yet those out of the inner circle couldn’t quite put the finger on who He was!!

Perception matters!!  Your ability to impact lives for Christ depends on it.

Dear Christian Radio

1)  Who do they say you are?

2)  Who do you say you are?

3)  Are the answers consistent?

Frankie Morea

Positive Hits PER General Manager

PAR Vice President of Programming

1 Comment
  • jerry grimes
    Posted at 11:49h, 05 June Reply

    Good word, Frankie! We can easily start to believe our own press releases and forget about th constant need to listen to our audience.

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