What can I say in an underwriting message?

Rules list

Dear Christian Radio,

What can I say in an underwriting message?

Every day, our underwriting directors present PAR’s ministry, mission and vision while building relationships in our community; securing and accepting donations from like-minded businesses and leaders who enjoy and desire Christian radio in their communities.  We are here to serve, create, deliver and help fund experiences that inspire our listeners to live passionately for Jesus Christ.  We do not sell radio. We do not sell advertising.

In return, the Federal Communication Commission, (FCC) allows non-profit broadcasters to thank those businesses on the air in the form of Underwriting Messages. It really is that simple.

We identify the business donor. “Positive Alternative Radio would like to thank ABC Office Supply, 123 Main Street in Hometown USA…”

Sometimes we add “…for their support”, “…for their donation”, “…for standing in partnership with WXYZ”.  These are ‘added words’ but remember, shorter is always better.  Again, we are not selling advertising so we do not have to necessarily develop a full thirty second announcement.  Granted, there are those ‘network blocks’ that are time sensitive but that’s more the exception than the norm.  We are not selling radio and crafting some creative radio announcement, but rather forming a Thank You message for the business donor.

We can mention non-descript, value neutral services offered to the general public, along with hours of operation, website address and phone numbers; things that are factual and could be helpful for our listeners.

The outline is clearly stated by the Federal Communications Commission.  Click Here.

Dear Christian Radio,

  1. Remember you are thanking your donor for their financial support, not selling their product.
  1. Shorter, to the point messages are always best. More times than not “Less Is More”.
  1. When writing your underwriting message, make Joe Friday proud, “Just the facts ma’am…just the facts”.
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