Tim Cook: The Genius Who Took Apple to the Next Level | Leander Kahney

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2019: Book #22

Steve Jobs was dead.

Tim Cook was the new leader.

And the pundits were out with knives…

George Colony of Forrester Research wrote, “Without the arrival of a new charismatic leader it will move from being a great company to being a good company, with a commensurate step down in revenue growth and product innovation.”

Ty Fujimura wrote in the Huffington Post, “Without vastly superior products, their arrogant marketing will fall on deaf ears. Consumers will consider alternatives more readily.”

There was more. In fact, there was a lot of negativity about Apple’s future when Tim Cook took control of the company.


Apple will fail.
Cook isn’t charismatic enough.
Can he innovate?
Samsung will surpass Apple.
Why did Apple approve Cook as CEO?

Stop for a moment. Imagine being Tim Cook.

Imagine it…you’ve been given the chance of a lifetime and every business op-ed and commentator is criticizing you. You’ve achieved a dream and no one is celebrating. Not only have you reached the top of the mountain, but you feel the pressure of being at the top. Try owning that for a moment!

So, how has Apple fared since the death of its founder?

Under Cook’s leadership, Apple reached a milestone no other company has ever achieved: a valuation of one trillion dollars! For comparison, The U.S. government usually has cash on hand in the range of $270 billion. Apple’s cash on hand: $267 billion. In the first quarter of 2018, Apple had $88.3 billion in revenue and $20 billion in profits.

The iPhone is 10 years old. Since its launch, 1.2 billion iPhones have been sold. However, only four of those years were under Jobs’ leadership. In addition, there are all the computers, music streaming, tablets, and watches Apple has put out in the last decade.

Cook proved the critics wrong.

You’ll find more on this in Leander Kahney’s book, Tim Cook: The Genius Who Took Apple to the Next Level. It’s an amazing read. If you’re not the founder of your organization, but find yourself as one of its leaders, this is a must-read for you.

I give this book 5 out of 5 stars.

That’s book #22 for 2019.
30 more to go.

Remember, all leaders are readers.|
If you want to be a better leader…be a reader.



Interested in purchasing this book?


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