We love what we do. We love that our work impacts His kingdom. This is where we have chosen to invest our lives.
We are friends with each other. We celebrate together, mourn together, and help each other through the stuff of life.
We will be the best. We will strive to lead the Christian media industry from our on-air hosts, to our content, engineering quality, donor relations, employee satisfaction, income, audience growth and so on.
We don’t know the word quit. We really do believe that easy NEVER changed the world. Rolling up our sleeves and getting our hands dirty is something we don’t shy away from. The hard work we do today will lead to a brighter tomorrow.
First, we will conduct our work and lives with the highest moral integrity. We will be transparent with our team regarding income, audience, expenses, and other matters. Second, being honest means using candor. Allowing a project to get through at second rate doesn’t fulfill the standard.
My ideas may not be the best. I need to be open to hear and implement other ideas. If a certain strategy isn’t working, we will abandon it and charge the mountain from a different angle.
It’s not a sin to win. By winning, we fuel our Mission and Vision. In contrast, organizations that fail to commit to a winning strategy can do little more than keep their doors open. Winning organizations provide hope that the world can be changed.
We don’t complain; we provide solutions. We thank each other and try to be intentional to cultivate a culture of gratitude. We believe in what is best and strive to achieve it.
We read books together. We review data and ask the hard questions. We pursue change based on evidence. We know that we are never truly done growing.
It’s about the next generation. The Gospel is a baton that is to be handed from one generation to the next. We intend to hand it off by creating and delivering experiences through terrestrial radio, apps, Facebook live, social media posts, and online streaming.