WHY STORIES

Stories are the oldest way for people to pass the

Why Your Mission Matters

Our mission at Positive Alternative radio is to cr

#ENCW: Let’s Connect

I encourage you to take a moment and watch the vid

Remembering Her Why

Recently I have been spending a lot of time thinki

Navigating Crisis: Five Things You Must Do Now

These are unprecedented times that will either mak

The Heart of the Gift

For those of you with siblings, have you ever utte

You Matter

Songwriter Gloria Gaither once said, “Satan labels

#ENCW Project Update: February 2020

On behalf of everyone involved with the ENCW Proje

Casting Vision

Let’s say that it’s 7 AM on a Saturday. I pull up

Brian on Books: 2019 Recap

I wanted to begin the New Year by sharing what I r

Lessons from The Sandlot

We are the products of our youth. Our adult behavi

Smart Goals

So many good ideas end up dying on the vine becaus

Not Another Commercial

What is one of the biggest tune out factors at you

Millennial Me

We’re the generation born into a social-media-driv

Facing Giants

You are a small, local radio station. You’re surro

Growing a Culture of Upgrades

If the competition to the workforce is automation,

#ENCW Project Update: September 2019

Fall has officially arrived and so has your quarte

TIGER.

Defeat and depression usually fill the vacuum left

Treat Your Donors Like Family

Prioritizing Community Service

It doesn’t matter how you say it, the foundation i

Toxic Tunes

#ENCW Project Update: June 2019

Summer is heating up and so is the impact being de

Three Big Ideas For Instagram

Five Things Every Engineer Wants You To Know

I heard a frantic scream down the hallway of the r

#ENCW Project Update: May 2019

The ENCW Project continues to impact lives across

The Power of Listening

Three Keys to Selling Smarter

Building the Right Team

When I was a kid I loved the Tinkertoy sets. I wou

#ENCW Project Update: April 2019

Great things are happening because #ENCW partners

Bouncing Back from Hard Times

I loved Winnie the Pooh as a child. To be honest,

The Seven Deadly Sins of Donor Care

How’s your week going, friend? As I type this, it’

#ENCW Project Update: March 2019

This month, we’re focusing on how the ENCW Project

#ENCW Project Update: February 2019

This month, the #ENCW Project welcomes a new partn

When K-Love Becomes Your Next-Door Neighbor

So…it’s been a quiet week in our industry, eh? EMF

Our Exodus Story

Those are not words anyone wants associated with t

Cast Your Vision: A PAR Story

Are you looking for a way to get everyone in your

#ENCW Project Update: January 2019

Welcome to a brand new year! So much has been acco

Growing Your Facebook Audience

We were excited to be nearing 100,000 followers on

Running with Scissors & Other Risky Ideas

Since you were little, everyone has been trying li

Putting Listeners First

What are you talking about on your radio station?

Picnic Baskets & Bullets

The smells of fried chicken, potatoes and bread we

#ENCW Project Update: December 2018

The year may be winding down, but the #ENCW Projec

May I Have Your Attention, Please?

We have a problem. We have big goals and an even

#ENCW Project Update: November 2018

We have a problem. We have big goals and an even b

Win to the Win^th Power – Creating Greater Success Through Innovation and Collaboration

While Christian radio is not a traditional busines

#ENCW Project Update: October 2018

Christian Radio is changing lives! Watch October's

What’s Working in Social Media

Social media is an ever-changing enigma that few h

5 Things Every Donor Expects & Deserves

I’m not always a fan of change, but I do accept th

#ENCW Project Update: September 2018

Christian Radio is coming together like never befo

Christian Radio Responds…

The crisis created by Hurricane Florence is still

Hurricane Florence Response

On behalf of our team here at Positive Alternative

Hurricane Florence: How Your Station Can Help

As Hurricane Florence barrels toward the Carolinas

Why #ENCW?

“Why does that airplane fly?” “Why does the dog ba

Get Involved

It is one thing to say we are located in a communi

Three Keys to Station Growth

That timeless bit of oxymoronic wisdom has never b

Divided

I am charming and pleasant. I’m empathetic. I am t

#ENCW Project Update: June 2018

This month's update is full of big news and big nu

You Need a Vacation!

For many, vacations require a discipline on a few

Brand Consistency Matters

Look & Feel: The look and feel of your brand matte

Crisis

Most every business will, at some point, have to d

#ENCW Project Update: May 2018

The #ENCW Project is seeing more and more Christia

Communication Breakdown

Communication is the one constant in business that

The 5/15 Report

As the leader of your organization, you’re no doub

Why You Need a Financial Team

When you decided to join the radio industry did yo

#ENCW Project Update: April 2018

April is a month of renewal and hope. As temperatu

Spring Cleaning for Your Music

It’s been proven that successful stations pay clos

Feeding Your Creative Animal

You know the scenario…the meeting has been going o

Inspiring Donor Loyalty & Boosting Fulfillment Rates

Oh, the euphoria! That moment when the fundraising

#ENCW Project Update: March 2018

With Easter only a few days away, the #ENCW Projec

Why all Leaders are Readers

World War II is in full swing. Up to this point, A

This is Your Brain on Radio

Radio is theater of the mind.  The instant a liste

Donor Appreciation

I love cute or decorative boxes, baskets, and cont

#ENCW Project Update: February 2018

We are on the eve of March 2018—and already—more l

The Pollyanna Principle

It is a cool, rainy winter afternoon – gray sky, g

Celebrate When a Core Value is Exhibited

Is your method of recognizing others linked to you

Your New Superpower: Listening

How many messages do you get in one day?  Scrap th

Beyond Yesterday

I can still see it…that green-faced hybrid freak s

Beyond Learning

Do you find yourself missing the good ol’ days? In

Beyond Research

Does this sound familiar? You grab a fresh cup of

Beyond Radio: The Future of our Industry

Allow me to get this on the table right now—I’m no

#ENCW Project Update: January 2018

The world was a better place in 2017 because of yo

Tomorrow is Here

This year has been full of unexpected and unpredic

Inspiring Passion for Your Cause

Passion…just hearing the word should create a shif

Flexibility can Change the World

What in the world does flexibility have to do with

#ENCW Project Update: December 2017

You are changing the world through the #ENCW Proje

Finishing 2017 Well

Dear Christian Radio, I have a confession for you…

Importance of Setting Goals

Dear Christian Radio, Recently, I was asked to wri

#ENCW Project Update: November 2017

Dear Christian Radio, Changing the world starts ri

Sharing Your Vision

Dear Christian Radio, I once heard a preacher say,

Creating Partnerships

Dear Christian Radio, Do you ever get hung up on t

Why Doing Hard Things is Worth It

Dear Christian Radio, Shortcuts…the easy way out…w

#ENCW Project Update: You’re Making an Impact

Dear Christian Radio, We’re proud to share the fir

Good Company: Who’s On Board with the #ENCW Project

Dear Christian Radio, Your friend is asking you to

Let’s Talk About the #ENCW Project

Dear Christian Radio, Let’s talk about the #ENCW P

Momentum 2017: The Review

Dear Christian Radio, Orlando. Irma. Matt Maher. T

Hurricane Irma Response

A message from Brian Sanders, EVP, PAR On behalf o

Christian Radio Approaches $750,000 in Relief Support for Texas

UPDATE: September 5, 2017

UPDATE: September 1, 2017

Christian Radio Continues its Support of Devastated Texas

UPDATE: August 31, 2017

#ENCW Partners Share Latest Updates for Texas Relief Effort

Stations Working Together Coast to Coast for Harvey Victims

Hurricane Harvey Response – #PrayforTexas

A message from Brian Sanders, EVP, PAR On behalf o

The #ENCW Project: Hurricane Harvey Response

Dear Christian Radio, By now, you have seen the ho

ONLY READ THIS IF YOU’RE COMPETITIVE

Dear Christian Radio, You probably work hard to ma

Finding Your Why: The #ENCW Project

Dear Christian Radio, Smart people always ask, “Wh

Unity Day: Christian Radio & Charlottesville

Red. Yellow. Black. White. They’re ALL precious in

ENCW: Because Details Matter

Dear Christian Radio, So, are you a details person

Change The World

Are You Ready to Change the World?    Join the #EN

1 Billion Lives…

Dear Christian Radio, Unlikely…that word pretty mu

#1 Plan For Their Future

Earlier this year, Positive Alternative Radio (PAR

#2 Talk Progress

Earlier this year, Positive Alternative Radio (PAR

#3 Manage Conflict

Earlier this year, Positive Alternative Radio (PAR

Dear Skeptic

Dear Skeptic, Now that I have your attention, allo

#1 Live Your Mission

Earlier this year, Positive Alternative Radio (PAR

#2 Be Attractive

Earlier this year, Positive Alternative Radio (PAR

#3 Clarify Your Goals

Earlier this year, Positive Alternative Radio (PAR

What If

Think back to junior high school for just a moment

#4 Change For The Better

Earlier this year, Positive Alternative Radio (PAR

#6 Offer The Intangibles

Earlier this year, Positive Alternative Radio (PAR

#7 Encourage Innovation

Earlier this year, Positive Alternative Radio (PAR

#8 Seek Suggestions

Earlier this year, Positive Alternative Radio (PAR

#10 Reward Performance

Earlier this year, Positive Alternative Radio (PAR

The Transparency Project

Dear Christian Radio, Last year, PAR participated

Lessons in Failure

Dear Christian Radio, We don’t talk about failure

Be Creating The Future

Dear Christian Radio, “Daddy, I’m going to the moo

Be Learning

Dear Christian Radio, Always Be Learning! Learning

Be Positive

Dear Christian Radio, When I first think of being

Be Winning

Dear Christian Radio, There is nothing quite like

Be Flexible

Dear Christian Radio, How often can you say that y

Be Honest

Dear Christian Radio, When PAR identified its ways

Christian Radio In The Age Of Trump

Dear Christian Radio, The volume is loud. I’m pret

Be The Standard

Dear Christian Radio, As a child you were probably

Be Caring

Dear Christian Radio, Many of us are familiar with

The #ENCW Way

Dear Christian Radio, At the turn of the New Year,

It’s All About Perspective

Dear Christian Radio, Let’s face it, in radio mini

Empowerment

Dear Christian Radio, Empowerment is a strong word

The Gift of Christmas

Dear Christian Radio, As leaders we do hard things

What’s On The Cutting Room Floor

Dear Christian Radio, Creating a masterpiece is ha

You Are A Light

Dear Christian Radio, Are you a light?  As a membe

Love Thy P1 Listeners…And Win!

Dear Christian Radio, As a leader of a Christian m

Producing Results

Dear Christian Radio, Our listeners come to us for

Web Streaming: From Good to Great

Dear Christian Radio, Like those who have been in

Let’s Get Real

Dear Christian Radio, Easy Never Changed the World

#ENCW Question 5: Culture Of Appreciation

Dear Christian Radio, Appreciation…it’s a basic ne

#ENCW Question 4: Thank Your Way To Growing Income

Dear Christian Radio, If you have been following o

#ENCW Question 3: Inspire Them

Dear Christian Radio, Comfortable kills.  The vict

#ENCW Question 2: Hard Conversations

Dear Christian Radio, Easy never changed the world

#ENCW Question 1: Dream Again

Dear Christian Radio, PAR became complacent.  We d

#ENCW The Next Steps

Dear Christian Radio, You’re back home after a few

How Today Affects Your Future

Dear Christian Radio, 1975 was an amazing year for

What If…

Dear Christian Radio, Easy Never Changed the World

The Donor is in the Details

Dear Christian Radio, Easy Never Changed the World

Mission In Action

Dear Christian Radio, Easy Never Changed the World

The Discipline of Appreciation

Dear Christian Radio, Easy Never Changed The World

God Uses The Brokenness

Dear Christian Radio, Easy never changed the world

Easy Never Changed the World

Hands like leather and a sharp quick wit. He could

Job Opening

There is a RARE opportunity for a Morning Show Hos

Educate. Plan. Inspire.

Just as you educate your potential supporters abou

Servant Leadership

Are you serious about building your team? Do you w

Play To Win

Winning is important. Jack Welch is a hero of mine

The Unveiling

I knew it was only a matter of time. AW Tozer said

Learning To Lead

The past 90 days have been a whirlwind of informat

Changing the Rules of Fundraising

Positive Alternative Radio just completed its spri

Your Engineering Team & How to Know Your Team Member’s Talents

Dear Christian Radio, On May 3rd, 2016, Kayla Sand

What’s Down Your Hallway?

Dear Christian Radio: Ever need a skill or job don

Who Are You?

We recently had the opportunity to take a test cal

Conquering Information Overload

“The cure to information overload is more informat

VIP or servant leader?

If you have the privilege to serve at your station

No News is Bad News

From the late Fred Smith (breakfastwithfred.com):

Leadership In Christian Radio Part 4

It happened in sixth grade in Mr. Gilbeaux’s math

Leadership In Christian Radio Part 3

Dear Christian Radio… What we do every single day

LEADERSHIP IN CHRISTIAN RADIO PART 2

President Clinton’s second White House Chief of St

Leadership In Christian Radio Part 1

Dear Christian Radio, There’s a famous apocryphal

Eliminate The Cold Call

The first step you have to take in building a succ

What’s Hanging On Your Wall?

  Lots of folks have awards, album covers, pi

Thanking Your Way to Higher Income

Just go with me on this…You and I are good f

Using Your Data

Dear Christian Radio, When you think about using y

What’s Next?

Is it too late to ask what your New Year’s Resolut

Positive Alternative Radio has a rare job opening!

AFTERNOON SHOW HOST/MEDIA DIRECTOR Life is good in

A Vision to Change Lives

Last week the entire Positive Alternative Radio fa

RISK: Avoiding it is in the details

Dear Christian Radio, You know that moment when th

High-Tech High-Touch

Here’s a quote I heard recently: “In a world

AM Revitalization Opportunities

Dear Christian Radio,   Fall of 2015 has proved to

Let’s Be Honest About Competition.

Is it wrong for Christian radio stations to compet

It Is Time To End “Caller 10 WINS!”

Dear Christian Radio, It is time to end “Caller 10

A Winning Plan

Dear Christian Radio, As we near the New Year we s

Dear Christian Radio – Building People – Part 2 – Making A Difference

Make a difference. Don’t set out to lead. Set your

Contesting With Care

Dear Christian Radio: It is a truth universally ac

CMB Q & A

Dear Christian Radio…A little CMB Q&A with Bri

#LifeOnaDial

Dear Christian Radio, …We do life on a dial.

Culture Integration

Dear Christian Radio, If you were to go on vacatio

Your Talent Doesn’t Matter….

Dear Christian Radio, Your talent doesn’t matter.

PAR Press Release

FOR IMMEDIATE RELEASE Contact: Brian Sanders (540)

Maximizing AM & FM Radio Signals

Dear Christian Radio, We are in a unique position

Make Every Impression Count

Dear Christian Radio, This week holds another firs

Build Your Team Wisely

Dear Christian Radio, Let’s go to Pluto.  Seriousl

Stop Being So Nice

Dear Christian Radio…stop being so nice. Being nic

Why PAR Partners with Local Ministries

Dear Christian Radio, Are you investing in those w

Who do they say that you are?

Dear Christian Radio, Often times when asked to de

Fundraising

Dear Christian Radio, Are you frazzled, harried, d

Leadership Training

Dear Christian Radio, Leadership training.  We usu

Relational Content

Dear Christian Radio, When scrolling through Faceb

The Power of Insight

Dear Christian Radio, I’ve heard a lot of talk abo

Sticks and Stones

Dear Christian Radio, Our words are tearing each o

What Does It Mean To Be Local?

Dear Christian Radio…What Does It Mean To Be Local

Human Resources – Serving People

Dear Christian Radio, Every time we crack the mic

Where is my radio signal?

Dear Christian Radio, It is 2:00 in the morning an

Dear Christian Radio….Q&A

Since launching the blog, sending the press releas

FCC Spring Cleaning

Dear Christian Radio: We’ve all heard of spring cl

Definition Of A Servant/Leader

Sitting at my desk working on a project, I notice

PAR Press Release: New Ministry Wing & PAR Leader

Contact: Edward Baker President, PAR (540) 961

PAR Press Release: Taylor Morgan

FOR IMMEDIATE RELEASE Contact: Mike Perry General

PAR Press Release:

FOR IMMEDIATE RELEASE Contact: Frankie Morea VP of

Define The Relationship

Dear Christian Radio, It’s time for a “DTR”

SubCulture

Dear Christian Radio, I am writing this article wi

Impactful Playlists

Dear Christian Radio, “Why do you guys play the sa

Positive Alternative Radio partnership with CMB

January 13, 2014 FOR IMMEDIATE RELEASE Contact: Br

I’m Nervous…

  The following was provided as an exclusive

Local Christian Radio is Still Changing Lives.

Dear Christian Radio, You and I have one huge thin

Creating Life Changing Experiences

We are so very proud of our Teams! Click Here to S

From the Bill Scott Group

Recently, Positive Alternative Radio announced thr

PAR Press Announcement

Blacksburg, VA – Positive Alternative Radio is pro

Dear Christian Radio… you are not a Roku.

Dear Christian Radio…you are not a Roku.

What can I say in an underwriting message?

Dear Christian Radio, What can I say in an underwr

What makes an effective on-air personality?

Dear Christian Radio, what makes an effective on-a

We Have More Listeners That Don’t Care Than You

Guest post from Bill Scott of the Bill Scott Group

Is Your Facebook Audience Ignoring Your Brand?

Dear Christian Radio, Is Your Facebook Audience Ig

Is Your Team Thinking Like A Starbucks Team?

Dear Christian Radio, Is Your Team Thinking Like A

Toxic. Broken. Shattered.

Dear Christian Radio, Our culture was broken. That

Our Goal Is Simple: To Be The Best

Dear Christian Radio, If you’re visiting this blog