Songwriter Gloria Gaither once said, “Satan labels you, God names you.” Her quote profoundly reiterates what we believe at PAR about our listeners, our donors, and each person serving on our teams....

Let’s say that it’s 7 AM on a Saturday. I pull up in front of your house and toot the horn of my cherry red Lamborghini and beckon you to join me on a little car trip. If we haven’t worked it out beforehand, what’s...

We were excited to be nearing 100,000 followers on Facebook. Our hope: to hit our goal by Thanksgiving. Then, something crazy happened. We hit the 100K mark before November. Our challenge changed! Could we see 200,000 by New Year’s Day?...

We have a problem. We have big goals and an even bigger vision. However, we aren’t having the desired effect on the culture-at-large. "The test of the vitality of a religion is to be seen in its effect upon culture," Elton Trueblood writes in his book...

Most every business will, at some point, have to deal with some sort of a public relations crisis and the response can make or break your company....