We were excited to be nearing 100,000 followers on Facebook. Our hope: to hit our goal by Thanksgiving. Then, something crazy happened. We hit the 100K mark before November. Our challenge changed! Could we see 200,000 by New Year’s Day?...

Look & Feel: The look and feel of your brand matters. You want people who experience your brand to engage with it and get to know it quickly. Most importantly, you want folks to trust you (the brand). Everything from your logo to your product...