Smart Goals

“What gets measured gets managed.”
— Peter Drucker

So many good ideas end up dying on the vine because of neglect and complacency. The way to nurture them to fruition is pretty simple–come up with a way to express your concept as a SMART Goal.

Not original, you say? You’re right. SMART goal thinking has been around for forty years or more. The idea has been around so long that no one is quite sure who invented it. But guess what? That only underscores why using SMART goals makes sense. It’s a concept that works!

Not familiar? “SMART” is an acronym for Specific, Measurable, Attainable, Realistic and Time bound. Here’s how to get started using SMART goals as you think about what you want to accomplish in 2020.

Being specific with your goals keeps you from thinking so broadly that you fail to arrive with any true goals. A direction or a theme alone aren’t enough. A specific goal is one thing you can actually do. It’s narrowed down to a single lane to drive in. Refine and hone it until you can express your desired outcomes with one or more goals to move your organization ahead.

Drucker was right…measurability is the key. If you measure it, you’ll manage it. This keeps your ideas from dying on the vine. Measurability helps you adjust course, add resources, as well as shift time and energy to get your goal(s) accomplished.

Measurability, when reported openly and honestly, can contribute to accountability. Accountability is to goals what rainwater is to crops…it’s lifegiving.

Attainable goals just make sense. Why write something down when you know you simply cannot do it with today’s resources? We can all accomplish more than we think we can do–especially because we serve the God of the Bible, whose talents and abilities are limitless. However, practicality must be considered with planning so that we don’t outstrip what we have to work with.

Relevant goals keep your feet on earth while your head is busy dreaming and planning. Certainly, it’s good to start wide open, as in, “If you could do anything…” to open up all the possibilities. And yet, that must be tempered with relevance to the times, the situations, and the needs of your organization. It may be a good thing that you want to do, but is it the right thing? Moreover, is it the right thing now? That’s relevance.

Time bound is the finial of the SMART Goal approach. Your goal has to have a deadline in order to be real; otherwise, it may never get done. The can will continue to be kicked down the road forever until the idea is no longer relevant. Haven’t you seen goals that end up like that? Put a time stamp on them though, and goals start to be something we think about in the here and now. They become actionable.

Dear Christian Radio…

     1. Think about using SMART Goals to plan 2020.
     2. Dream big. Write a list of ideas.
     3. Convert your ideas into goals that are specific, measurable, attainable, realistic and time bound.

Let me know how you do! Email me at [email protected] with your questions and thoughts.


Jerry Grimes
Vice President of  of Creative Services
Positive Alternative Radio

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