Inside Steve’s Brain | Leander Kahney

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2019: Book #33

“No one else was putting computers in plastic cases. To figure out what it might look like, Jobs began scouting department stores for inspiration. He found it in the kitchen section of Macy’s while looking at Cuisinart food processors. Here was what the Apple II needed: a nice molded plastic case with smooth edges, muted colors and a lightly textured surface.”

“Jobs has a lot of trouble shopping. At one point, when searching for a new cell phone, he couldn’t decide which one because he disliked all of them. “I end up not buying a lot of things, “he said in response to a query about what gadgets and technologies he buys, “because I find them ridiculous.”

“It’s a high-wire act,” said Moore. “It’s very clear when you fail. You have to risk everything every time you do it. It’s playing center court at Wimbledon. And you have to have a lot of power to do it. Not many have the power of the will to push it through the organization without being edited or compromised or watered down.”

“According to several staffers I talked to, there’s a constant tension at Apple between the fear of getting fired and a messianic zeal for making a dent in the universe. “More than anywhere else I’ve worked before or since, there’s a lot of concern about being fired,” explained Edward Eigerman, a former Apple engineer. “You’d ask your co-workers, ‘Can I send this email, or file this report?’ People would say, ‘You can do whatever you want on your last day at Apple.’”

These are all quotes from the book, Inside Steve’s Brain by Leander Kahney.

Kahney treats the leadership of Steve Jobs with brutal honesty. There’s no whitewashing his anger or temper.

Jobs is considered one of the great leaders of our time. The impact of his contributions, which include the iPhone and other Apple products, can’t be ignored.

This book is for any leader. I’d suggest you read this book and try to drive innovation like Jobs did…without being the absolute jerk that he was.

I’ll give this book 4 out of 5 stars.

That’s book #33 for 2019.
19 more to go to hit my goal of 52 for the year.

Remember, all leaders are readers.
If you want to be a better leader…be a reader.
#52in2019

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