I’m Nervous…

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The following was provided as an exclusive blog contribution for Hisair.net.

Dear Christian Radio…I’m Nervous

No.  I’m not nervous about the future of terrestrial.  We have a viable platform.  I don’t see terrestrial signals as a negative.  We have raving fans that listen to those signals…faithfully.  They’re such fans that they’re willing to donate on a monthly basis.  The audience that listens to the terrestrial can be leveraged and used to expand the brand of any one of our local stations.  If they’re willing to donate to our station, they’re willing to tell their family and friends, who live in another state or another country, about our apps.  One of our strategic objectives at PAR is to make our listeners and donors into evangelists for their local PAR station. That local terrestrial audience is key and I’ll take that advantage over any internet-only radio station.

No.  I’m not nervous about the new digital dashboard coming to new automobiles.  It gives us an opportunity to put our apps in every vehicle and on every smartphone in America.  The challenge isn’t whether our fans and donors will carry our app with them to the new dashboard.  The challenge is will they have a reliable Internet connection and pay a higher rate to their provider to have enough data to stream.

No. I’m not nervous about the next generation not listening to local Christian radio.  I believe Christian radio is married to the church.  Pray that the Lord would redeem the next generation and allow them to be discipled in a local church.  As new believers become involved in a local Christian community  – that group of believers will help convince those new believers to make Christian radio a part of their walk with God.  Yes, I believe that.  Why? I believe in the power of God operating through the local church.

But yes…I’m nervous.

As I type this, my Denver Broncos are battling with the Colts.  Come on Broncos!!!!

This is the biggest week of the year for Positive Alternative Radio.  It’s Vision week.

PAR’s 17 leaders will gather and we will review what we did last year and begin planning the next 5.

I’m giving the keynote address Tuesday morning.  A five-year vision for PAR, and to say I’m nervous is an understatement.

After I’ve laid out the grand strategy, our leaders will then present their portion of how to achieve that strategy.  Over the course of 4 days we will hear about social media, websites, on-air programming, culture building, leadership coaching, expansion plans, innovation and creativity.

I wish you could be in the room – the talent and passion in that hotel conference room would blow you away.

I’m nervous that not more stations have a Vision Week.  Let’s be honest, local Christian radio stations could use a Vision Week.

Dear Christian Radio,

  1. Gather your team together and dream.  Plan for the future.  When is the last time you gathered your leaders in a room for a strategy session?  PAR does it annually.  Trust me, it makes a difference.  A double-digit difference.
  1. Be nervous about the right things.  There are some who love to trumpet radio’s demise.  Last time I checked, we have sizeable audiences.  Leverage your local audience to reach the non-local audience.  If you don’t have a plan for that – then you should be nervous.
  1. Pray for PAR this week as we meet.  We covet your prayers as we gather to strategize and dream.
  1. Finally, be watching for one or maybe even two press releases.  I wonder what those could be about??
1 Comment
  • Brad Fisk
    Posted at 15:45h, 12 January Reply

    Loved your contribution to His Air Net this morning Brian. You are singing my song I have sharing for years now. Just finished leading a similar project with the staff of Point of View Radio. We had a great time establishing some fresh vision for their daily radio program/ministry.
    If it fits….when you are back in the office, would love to talk to you about my Coaching Clinic for Radio Pros…..where I share the “best practices” of on air fund-raising (sharathons and such)

    Keep beating that drum of vision casting to our radio brethern!


    Brad Fisk

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