#3 Clarify Your Goals

Earlier this year, Positive Alternative Radio (PAR) proudly announced that it had been certified as a
Best Christian Workplace by the Best Christian Workplaces Institute (BCWI). It is a high honor,
which is bestowed—or denied, based on the results of BCWI’s Engagement Survey.
Survey results are compiled from anonymous feedback submitted by the registered organization’s team members.

Here, we will look at the third highest ranking result—There is clear consensus on the goals of my organization—and show you how to reflect those same positive values within your own organization.


“We will change the world by creating and delivering experiences that inspire people to live passionately for Jesus Christ.”

What was that?

“We will change the world by creating and delivering experiences that inspire people to live passionately for Jesus Christ.”

One more time!

“We will change the world by creating and delivering experiences that inspire people to live passionately for Jesus Christ!”


Dear Christian Radio,

To you, these may just be words on a page. But to everyone at Positive Alternative Radio, this is our life! To be specific, it’s our mission statement – and if I were less holy (I’m kidding!) I would bet a lot of money (no, really, I’m kidding) that every single person within PAR is able to recite this verbatim (not kidding about that part!). This is a part of who we are as an organization, how we operate within our stations, and how we approach each task we take on.

Our mission represents our most important goal—to inspire others to live passionately for Jesus Christ.  And we will do that by creating connective content and experiences for our listeners. In doing this, we believe we will change the world. Five years ago, you could have asked 20 people within PAR what our primary goal is and you would likely have received 20 different responses. It took time to hone the mission statement to what it is today, and it took time to work it into the fabric of our culture. But I will tell you friends, it is worth investing the time into doing this in order to clarify your goals for your organization.

Clarity in your organizational goals provides a focal point for your team to rally around. Once we knew our goal, it made every other task easier to approach. With every song selection, every contest, every event, every imaging spot—we are asking ourselves, how will this inspire her to live passionately for Jesus Christ? Clarity in that one ultimate goal has also helped to break down barriers within our teams, and tearing down silos, because we are all passionately chasing after the same thing.

So, how do you clarify your goals?  I’m not sure there is one “official” set of guidelines, but these are some steps that helped PAR to define ours…perhaps they can help you, as well!

Dear Christian Radio…

  1. Figure out your ‘Why’ — You got into Christian radio for a reason—get back to that why!  Remember what it is that drew you to Christian radio. Think about the opportunities you felt God laying at your feet. Remember the impact you knew you could have on the ministry you now serve.  The why is the most important thing; set your goal around that.

2. Set realistic timelines — Yes, with God, all things are possible. However, that does not make it likely you will revolutionize the world overnight! Once you’ve determined your why and set your goal, give yourself a reasonable amount of time to achieve it. For PAR, we started with a five-year plan. We adjust as we go, because our approach and initiatives change over time. However, the overall goal has not changed!

3. Be specific with your goals — Perhaps by now you have a general idea of what you want to do, but it’s not specific enough for your team to rally around. This is where clarity comes in. Add specifics that will give your team something to drive toward. For PAR, our passion was to change the world, and to inspire people to live passionately for Christ….which is awesome! But how? That’s where experiences come in. To achieve our dream of changing the world and inspiring people, we are going to have to create and deliver experiences that connect with our listeners. So the focus now, across our organization, is experience creation.


Megan Billingsley
Director of PAR Engagement
Positive Alternative Radio

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