Look & Feel: The look and feel of your brand matters. You want people who experience your brand to engage with it and get to know it quickly. Most importantly, you want folks to trust you (the brand). Everything from your logo to your product...

You know the scenario…the meeting has been going on for about an hour. It’s almost lunchtime and your stomach is letting everyone in the room know it with embarrassingly loud growls and gurgles. Then, just as you think the meeting is coming to a close,...

I can still see it…that green-faced hybrid freak show of a device. Its cumbersome bulk slowly emerged from behind the modestly adorned Christmas tree of my girlfriend’s home. With a dead thunk, it soon rested at her feet. Bemused, she carefully removed the wrapping paper...

Does this sound familiar? You grab a fresh cup of coffee, and open up the latest report from QuickBooks, Google Analytics, your music testing service or any one of dozens of other sources. You hope for a few moments of solitude and reflection as you...

The first step you have to take in building a successful partnership between community-minded business leaders and your radio ministry is a simple handshake. It is very difficult to ask successfully for a donation to your ministry if you haven't started building that relationship. Cold...