Build Your Team Wisely

Pluto Pics

Dear Christian Radio,

Let’s go to Pluto.  Seriously, why not?!  Some day we will be engaging our listeners with a trip into space or even to the moon.  You may chuckle now, but it’s coming.

So, truth be told, I’m a little bit of a space geek.  The thought that we just did a flyby on Pluto has consumed my thoughts over the past few days.  It was a 9 year, 3 billion mile journey at 50,000 miles per hour.  That took a lot of work and an amazing team.  What would a team like that look like and why do we need one like that in radio?

You have to have a dreamer.  What our listeners want and how we engage them will always be changing and shifting.  Having someone with their head in the clouds can actually be a good thing.  Finding new and exciting ways to inspire our listeners can be hard and it is so easy to fall into the habit of doing things the same way year after year.

Dreamers are necessary, but how are we ever going to get to Pluto?  That’s where your planner comes in…someone who immediately starts thinking about the steps that will need to happen to get us there. After all, Pluto was discovered in 1930 and it took us 85 years to get a close up of it.  Without someone mapping out a plan and connecting the dots for what it will take to make events and promotions happen, the engagement gets lost and the outcome is a negative experience for our listeners.

That brings us to Captain Kirk.  Stick with me on this one.  Think about it – Kirk was willing to go where no man had ever gone before.  He was given a crazy mission, but he was passionate about it and brave enough to carry it out no matter what.  These individuals are hard to find and can come from strange places.  It could be one of your volunteers that believes in your station and wants to help you change your community with the Gospel.  When you find this person, learn everything you can about them and invest in them because they are crucial to the team and completing your mission.

Now, I understand you may be the only person that handles Listener Engagement/Promotions at your station and you are trying to figure out a way to be all of these on your own.  Let me be the first to encourage you to reach out to others to help you along the way.  Ideas can come over lunch in the break room with a co-worker or at an event with your street team volunteers.  When was the last time you reached out to someone at another station?  I’ve always been amazed at the number of people in the industry that are willing to have conversations about how to improve events or even share ideas of their own.  Don’t be afraid to reach out!

Dear Christian Radio,

Build your team wisely.

  1. Find your dreamer who is always innovating.
  2. Find planners who will map out the journey to fulfill those dreams.
  3. Bring around you people who are passionate about your mission; who will boldly go where no man has ever gone before.

Adam McCain

Director of Listener Engagement

Positive Alternative Radio, Inc.

No Comments

Post A Comment