Be Caring

Dear Christian Radio,

Many of us are familiar with the following quote from poet and author Maya Angelou, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

It likely holds true for you, as it does for me. A lot of our memories are tied to feelings…good and bad.

At Positive Alternative Radio, we care deeply about our team members, volunteers, listeners and donors. Our team members are more to us than seat fillers and project pushers. Our donors are more than the checks that they write or the credit cards they provide.

In his book, “Creating Magic”, Lee Cockerell teaches, “Take care of your people, and they will take care of your business, not just because they have to but because they want to.”

We are intentional about getting to know our team members in an effort to better understand their personal, professional and spiritual goals. We meet with each team member weekly to assess how they are doing. We ask about their family, their current projects, and look for signs of burnout.  We want to know what stressors they are they facing and how we can help alleviate them. We do these things because we care about their physical and mental health. 

We realize that our team members aren’t one-dimensional beings. We encourage hobbies and vacations; we gently push for rest days when team members are ill or worn down. PAR affords each team member annual Impact Days—these are paid days that allow individuals to go serve alongside a ministry they are passionate about or even volunteer at their child’s school. We also encourage team field trips. It’s not uncommon to see pictures of teams bowling, putt-putting, painting, eating or watching movies together. We truly believe that a team that plays well together will change the world together.

PAR has a huge culture of gratitude. It’s the norm to see a vast array of thank you notes and cards at each team member’s work station. We call each other frequently just to say, “I’m praying for you, friend” or “I’m so thankful for you.” We laugh and we weep together…weddings, baby showers, birthdays, cancer battles, health struggles, and even the funerals. We walk together through all of these life events—the highs and the lows.

PAR’s mission statement reads:

 We will change the world by creating experiences that inspire our listeners to live passionately for Jesus Christ.

 In order to do this—much as we do with our team members and donors—we strive to get to know our listeners, volunteers and their families; encourage their spiritual growth; and pray with and for them. We learn what they are passionate about and partner together in local, community ministry projects. They join us for fundraising events, concerts, and other unique opportunities.  We will confidently share the Gospel and remind them of the hope found in Jesus Christ. Their very soul is something we deeply care about!

We are also intentional about getting to know our donors and expressing our deepest appreciation for them. In his book, “The Zappos Experience, Joseph A. Michelli teaches, “Business can be, and increasingly must be, about the development of personal relationships that span a customer’s lifetime. In the end, business success relies on one group of people caring for or profiting another. …legendary companies like Zappos find ways to create experiences.” Michelli addresses the importance of making our donor more than a, “wallet with legs.” We strive to do this through handwritten thank you notes, phone calls, and even videos. We make them special guests at concerts, banquets, and other special events. It really is an honor to refer to so many of our donors as friends.

If you can’t tell, PAR is really passionate about caring for others! This verse, John 13:34-35, sums it up for us…

 ”A new commandment I give to you, that you love another: just as I have loved you, you also are to love one another. By this all people will know that you are my disciples, if you have love for one another.”

My prayer is that when the world looks at PAR, and stations like yours, they see Jesus through how we care for each other.

Dear Christian Radio…

  1. Be caring for your teams.
  2. Be communicating their value to your listeners and donors.
  3. Be Jesus to a world that is watching; love each other well.


#ENCW  –

Kayla Sanders
Director of Partner Services
Positive Alternative Radio

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