#ENCW Question 5: Culture Of Appreciation

Dear Christian Radio,

Appreciation…it’s a basic need. According to Steven Covey, author of “The Seven Habits of Highly Effective People”, “Next to physical survival, the greatest need of a human being is psychological survival—to be understood, to be affirmed, to be validated, to be appreciated.”  Understanding this need has become a central tenet for PAR.

Our Mission applies to our staff as much as it does listeners, donors, and vendors. At PAR, the “create and deliver experiences” part of this defining statement must also apply to those who have given their life’s work to help accomplish this goal.  If there are no words of life spoken to your team, how can their passion be healthy enough to spill over to those outside the organization?

That brings us to the fifth and final question (Question #5) in our series: #ENCW Next Steps:

Q5: What ONE thing can you do to let your team know that they are loved, valued, and making a difference?

Once you have your answer, commit to becoming an agent of change.  Starting TODAY, you are responsible for creating a culture of appreciation.  This is a real commitment, not just a nod and a wink.

Do something bold that expresses your true positive feelings; opportunities include:


Someone once said “A gift isn’t given until it is received.”  With that in mind, make a real effort this week to reach out to each person on your team in a meaningful way.  Be intentional, be disciplined, prioritize appreciation, and be sure to create a reminder system that will help you keep the appreciation flowing.  While we may be grateful people on the inside, it’s important that we actually move beyond best intentions and do something that shows heart-felt appreciation.

At PAR, we take pride in setting the bar high for appreciation.  In fact, it’s so important that our entire organization receives a weekly charge to carve out time to plan a surprise, write a card, make a phone call, or buy a small treat for a colleague, so they hear and feel, “You matter”…”You’re appreciated”…and “You are loved!”

Dear Christian Radio …

1. Create a reminder or designate a day of the week to act on your gratitude.
2. Make sure the appreciation is actually delivered—and effective.
3. Establish an ‘appreciation of one another’ as a core value—consider this value as important as any desired character trait.


Daniel Britt
Vice President of Culture Integration
Positive Alternative Radio


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